The Crafty Cheeseman | Affineur of the Year 2023

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Who are we?

I’m Jonathan Pearcey aka Crafty and I own a business called The Crafty Cheese Man. We sell amazing British cheese to hospitality and retail with a hug focus on service and support. I used to make cheese and have worked in sales for cheese makers and wholesalers as well as running and training the cheese counters for Booths many years back. I am obsessed with cheese and constantly want to learn more.

Jonathan Pearcey at The Crafty Cheeseman

Which cheeses have you chosen to mature?

Quicke’s Cheddar & White Lakes Solstice

Why did you enter the competition?

I was asked to take part which is a huge compliment and its something I have wanted to do for a long time.

What is your relationship with affinage to date?

Apart from maturing from a making point of view I have very little experience in affinage. I am down to do the Mons Affineur course in April but other than that is just what I have learnt from others people and businesses.

How are you approaching the maturation and why have you chosen this approach?

I am a huge fan of Lancashire where I am based and really want to represent this awesome county. I plan on using a twist on a method that a very well known Lancashire cheese makers uses as well as a little bit of something interesting to mix it up using something foraged from where I am based.

What are your expectations for the matured cheeses?

In all honestly due to the little experience I have it is difficult to know what to expect but I am hoping for a moist, rich and savoury cheese with an interesting rind.

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