• Privacy Policy

Privacy Policy


Academy of Cheese complies with its obligations under the General Data Protection Regulation (GDPR) by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure; by ensuring that appropriate technical measures are in place to protect personal data and by guaranteeing total transparency on how we manage your data.

Why we collect your personal data

  1.  To process your registrations for any courses, exams or events and to deliver those services to you
  2. To send you information regarding the course, exam or event on which you are registered (or have registered your interest in)
  3.  To process sales of products you have purchased from us
  4.  To manage any account(s) for providing our online services including but not restricted to our online Learning Road and exam where you have registered with us so that:
  • We can provide you with the relevant products and services
  • You can access relevant course materials
  • We can fulfil our services and communicate with you about them
  • To verify your identity
  • To carry out research to better understand your requirements on the relevant products and services
  1. To personalise, report on and improve the services and products we provide to you, and to provide you with a best in class customer service experience
  2.  To send you marketing communications including information about our qualifications, upcoming events and links to discounted events.

Other legitimate interests

When we send you news regarding our products we will do so on the basis that we have your consent. However, to allow us to provide continual best in class service we believe we have legitimate interest to process your personal data so that we can:

  • Improve our existing product range and services
  • Provide you with a best in class customer service experience
  • Protect you as our customer, our employees and our business
  • Understand your likes and dislikes, what services you wish to hear about and how best to contact you to inform you about them

What personal data we collect

We may collect the following information about you:

  • Your name, date of birth and contact details
    this could include your postal address, telephone numbers and email address
  • Purchases and orders made by you or on your behalf by your chosen Training Partner
  • Your payment card details (which are encrypted) when you purchase any products or services
  • When you set up any account with us, your login credentials
  • Your marketing preferences
  • Your correspondence with us

How we collect your personal data

  1. When you provide it to us directly
    For example, when you subscribe to an Academy of Cheese newsletter, or register on one of our courses or events.
  2. From your chosen Training Partner
    When you are registered for a course and exam with Academy of Cheese, your chosen Training Partner is required to provide us with some of your personal data for the purpose of identification and managing your certifications and results. This includes your name; your mailing address; your date of birth; your email address.
  3. When our systems collect information or personal data indirectly
    For example, whenever you use a website or mobile application. The most common type of information collected is in the form of cookies (cookies are small text files sent by your computer each time you visit our website) but can also include personal data transferred by the device you are using to access our website. The manufacturer of your device or the provider will have the details about what information your device shares.

Sharing your personal data with third parties

For us to provide you with services and goods, we must on occasion share some of your personal data with certain approved third parties, however we make sure that your personal data remains secure at all times.

When do we share your personal data?

  1. With core service providers to enable our business to function
    We rely on a set of external companies who are governed by contractual agreement to provide us with services that enable our business to run effectively. For example – email marketing services, IT service providers for data storage and business continuity/disaster recovery, banks and clearing houses to process payments, courier services for the delivery of course materials and course providers.
  2. With law enforcement agencies and regulators when required to do so by law
    We are required to co-operate with regulators (like the Information Commissioners Office) and law enforcement agencies (like the police or the Serious Fraud Office). Although it does not happen often, regulators and law enforcement agencies can require us to share information with them as part of an investigation, this may include your personal data.

What personal data do we share?

We need to process some of your personal data to fulfil your registration on any events or courses. We will share your payment details with our bank or clearing house so that we can process payment for your purchases or orders

How do we keep your shared personal data secure?

  • We conduct a data security review of any third party we are required to share your personal data with to ensure that they meet our high security standards
  • Every company we work with is required to have a contract with us that clearly describes how your personal data is kept secure
  • We will only ever share data specific to its intended use
  • Specific details of what data we have shared is available to you on request

Data retention – how long do we hold your personal data

  • We will not hold your personal data for longer than is necessary for the purposes described in this policy.
  • We will keep your personal data whilst your accounts remain active
  • We may keep categories of personal data, e.g. name, date of birth and address, after your accounts are closed to meet any legal or regulatory requirements

Your rights

You have several rights under data protection law, these are summarised below

The right to be informed
You have the right to total transparency on how we are using your personal data, we will endeavour to make this clear by ensuring that this document is regularly reviewed and updated.

Your right of access
You have the right to know what information we hold about you and how it is processed. If you wish to access your personal data, contact members@academyofcheese.org

  1. The right to rectification
    If you think that the information we hold about you is inaccurate or incomplete, or if your contact details change, please ask us to amend it by contacting members@academyofcheese.org We will process your request without delay and within the guidelines set by the Information Commissioners Office
  2. The right to erasure
    You reserve the right to ask us to delete your personal data, however, this is not an absolute right. We can refuse to erase personal data which we need to keep in order to comply with legal obligations. For example, we are required by HMRC to keep personal data for up to 6 years for VAT reporting purposes, and in relation to investigations by law enforcement agencies or the Information Commissioners Office.


    When you ask us to delete your personal data, we assume that you no longer wish to hear from us again. To ensure we do not send you any further communications regarding our products or services in future we will retain just enough of your personal data for suppression purposes.

  3. The right to transfer your personal data (known as data portability)
    You have the right to move, copy or transfer your personal data from one organisation to another. If you do wish to transfer your personal data, we would be happy to help.


    If you ask for a data transfer, we will give you a copy of your personal data in a structured, commonly used and machine-readable form (for instance, in a CSV file format). We can provide the personal data to you directly.

    When making a transfer request, it would be helpful if you can identify exactly what personal data you wish us to transfer.

    We will comply with your request within one month or, if the request is complex or there are several requests from you, within two months.

  4. The right to object
    If you would like us to stop processing your personal data for marketing purposes simply let us know by contacting  members@academyofcheese.org

Our Promise:

  • That you control the personal data you provide to us
  • We will always inform you what personal data we are collecting from you, how we collect it, and how we will use it.
  • We will always use market leading technology and software to ensure that the personal data we have collected is secure.

Table of Contents