Many wine retailers will have thought at some point about adding cheese to their offer.

As an independent, you may ask yourself the question why customers would buy cheese from you. For the same reason that they come to buy wine from you – you’re already a specialist retailer.

Whether it’s for retail or to serve in-store with a glass of wine, there are issues to consider in terms of safe handling and storage of cheese, not to mention the question of product knowledge.

The Wine Merchant’s webinar, led by cheese expert Charlie Turnbull from the Academy of Cheese, himself a former independent retailer, points merchants in the right direction.

Mike Boniface from No 2 Pound Street in Aylesbury and Jo Eastwood from Liquorice in Shenfield also share their experiences of cheese retail and how it fits in with their wine businesses.