James' background in cheese goes back over 20 years; prior to that his career was restaurants. Having worked in some of the finest restaurants and hotels, including Cliveden, Claridges, The Lanesborough, Wiltons, Jumeirah Carlton Tower, and Bluebird, James decided to open a cheese and wine shop in 2010 named No2 Pound Street based in the picturesque Buckinghamshire Chilterns.

Whilst No2 continues to run, James has set up another business “Bucks Cheese Guy”, its mission being to spread the word on hand-made artisan British cheese and champion those behind it. His focus is on selling the finest cheese at handpicked proper artisan markets, teaching Academy of Cheese courses, and doing talks about cheese, with pairings of wine and other beverages.

Recently, James came up with the idea of The Real Cheese Project and co-founded this in Spring 2024, with a mission to champion and spread the word on proper cheese made well and with nature in mind.

As well as his training courses, James is available to book for exclusive tastings at any location around the World.