Sarah de Wit

Passionate about food & drink, Sara has built a 30-year career spanning food manufacture, major retail, and consultancy. From 18 years with Asda managing the supply base of food manufacturers and dairies of all sizes Sara started a consultancy, mentoring cheese dairies nationwide and co-founded the Virtual Cheese Awards in 2020.
Sara excels in technical, food safety, and product development.

Sarah de Wit

Passionate about food & drink, Sara has built a 30-year career spanning food manufacture, major retail, and consultancy. From 18 years with Asda managing the supply base of food manufacturers and dairies of all sizes Sara started a consultancy, mentoring cheese dairies nationwide and co-founded the Virtual Cheese Awards in 2020.
Sara excels in technical, food safety, and product development.

About Sarah de Wit

Visionary Consultant and Virtual Cheese Awards Co-Founder

Sarah is genuinely passionate about her work in the food and drink industry. She has enjoyed the past 30 years building a successful career in food manufacture, major retail, and now her own consultancy business. Eighteen years of which Sarah worked at Asda Stores Ltd, managing the supply base of food manufacturers/dairies of all sizes. She held many roles focusing on technical & food safety, quality & new product development management, primarily in dairy. Learning and developing her cheesemaking knowledge was the turning point in Sarah’s career focus. For over 28 years, she managed product development & technical functions within the cheese and dairy category, judging at cheese shows up and down the country.

“Working with the Academy of Cheese to write the Regulation and Good Practice (HACCP & Food security) module served as a challenging but great experience enabling me to document my technical knowledge for students of Level Three cheese certification. This was no easy feat for a technical scientist & non- experienced writer!

From this section, students will gain a good understanding of how food safety risks are assessed and managed by HACCP and other systems used across the world, whilst at the same time being made aware of the increasing food fraud which is undertaken and what to look for. The section encourages students to explore Specialist Cheese Associations & groups across the world which produce advice and codes of practice and advice for supporting and advising cheese makers across the world, as well as assessing whether accreditation is an appropriate investment for their business.”

In 2020, Sarah co-founded the Virtual Cheese Awards. These awards offer a point of difference in that the judges are connected online & can give verbal & visual feedback directly to the cheese maker.
The Virtual Cheese Awards operate on a rigorous and transparent judging process. The judges meticulously assess the cheeses for various attributes, and all the judging sessions are recorded. The final event, a live online gathering, is hosted by the esteemed broadcaster Nigel Barden. This unique setup allows the cheesemakers to receive expert feedback and witness the judging process, fostering a culture of continuous learning and improvement in the industry.

Extensive Industry Experience

With a rich 30-year career spanning food manufacture, major retail, and consultancy, Sarah de Wit brings unparalleled expertise in technical, food safety, and product development across the cheese and dairy sectors.

Innovative Virtual Cheese Awards

She co-founded the Virtual Cheese Awards in 2020, offering online, real-time feedback to cheesemakers, promoting continuous learning and excellence.

Leadership in Education

Developed the Regulation and Good Practice module for Academy of Cheese Level Three, enhancing students' understanding of global food safety and cheese-making standards.

Advocate for Artisanal Producers

Sarah’s consultancy supports cheese dairies nationwide, advising on quality control, product development, and accreditation strategies.

Judging Expertise and Transparency

With extensive judging experience, Sarah upholds high standards at cheese shows and the Virtual Cheese Awards, fostering transparency and improvement in the industry.

About Sarah de Wit

Visionary Consultant and Virtual Cheese Awards Co-Founder

Sarah is genuinely passionate about her work in the food and drink industry. She has enjoyed the past 30 years building a successful career in food manufacture, major retail, and now her own consultancy business. Eighteen years of which Sarah worked at Asda Stores Ltd, managing the supply base of food manufacturers/dairies of all sizes. She held many roles focusing on technical & food safety, quality & new product development management, primarily in dairy. Learning and developing her cheesemaking knowledge was the turning point in Sarah’s career focus. For over 28 years, she managed product development & technical functions within the cheese and dairy category, judging at cheese shows up and down the country.

“Working with the Academy of Cheese to write the Regulation and Good Practice (HACCP & Food security) module served as a challenging but great experience enabling me to document my technical knowledge for students of Level Three cheese certification. This was no easy feat for a technical scientist & non- experienced writer!

From this section, students will gain a good understanding of how food safety risks are assessed and managed by HACCP and other systems used across the world, whilst at the same time being made aware of the increasing food fraud which is undertaken and what to look for. The section encourages students to explore Specialist Cheese Associations & groups across the world which produce advice and codes of practice and advice for supporting and advising cheese makers across the world, as well as assessing whether accreditation is an appropriate investment for their business.”

In 2020, Sarah co-founded the Virtual Cheese Awards. These awards offer a point of difference in that the judges are connected online & can give verbal & visual feedback directly to the cheese maker.
The Virtual Cheese Awards operate on a rigorous and transparent judging process. The judges meticulously assess the cheeses for various attributes, and all the judging sessions are recorded. The final event, a live online gathering, is hosted by the esteemed broadcaster Nigel Barden. This unique setup allows the cheesemakers to receive expert feedback and witness the judging process, fostering a culture of continuous learning and improvement in the industry.

Extensive Industry Experience

With a rich 30-year career spanning food manufacture, major retail, and consultancy, Sarah de Wit brings unparalleled expertise in technical, food safety, and product development across the cheese and dairy sectors.

Innovative Virtual Cheese Awards

She co-founded the Virtual Cheese Awards in 2020, offering online, real-time feedback to cheesemakers, promoting continuous learning and excellence.

Leadership in Education

Developed the Regulation and Good Practice module for Academy of Cheese Level Three, enhancing students' understanding of global food safety and cheese-making standards.

Advocate for Artisanal Producers

Sarah’s consultancy supports cheese dairies nationwide, advising on quality control, product development, and accreditation strategies.

Judging Expertise and Transparency

With extensive judging experience, Sarah upholds high standards at cheese shows and the Virtual Cheese Awards, fostering transparency and improvement in the industry.

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Contact Sarah