Sam Wilkin

Sam is a seasoned podcaster, educator, and cheese aficionado, passionate about uncovering untold tales in the in the world of dairy. He adores the rich tapestry of food and farming, celebrating artisans who transform raw ingredients into culinary marvels. Through his Cellarman Makes consultancy, Sam champions artisanal and farmhouse producers, amplifying their voices.

Sam Wilkin

Podcaster, Educator, and Advocate for Small-Scale Farming

Sam Wilkin is the founder of Cellarman Makes, based in London, UK, where he has been leading content production and creative direction for small-scale food and farming businesses since July 2021. He is also the founder of Cellarman Sam, advocating for small-scale food and farming businesses in print media and on Radio 4 The Food Programme since September 2017. Previously, he served as the Head of Cheese at Pick and Cheese/The Cheese Bar and worked with Buchanans Cheesemonger in various roles, Sam has also judged at the World Cheese Awards, the British Cheese Awards and the Artisan Cheese Awards.

Sam has previously been an accredited Training Partner for the Academy, having trained many small businesses and cheese lovers in London, as well as at Quicke's Cheese in Devon. He is currently contributing to the Level Three Fellow Certification.

Advocate for Artisans

Sam Wilkin is a dedicated champion of small-scale food and farming businesses through his roles at Cellarman Makes and Cellarman Sam. Since 2017, he has actively promoted these artisans, amplifying their stories and contributions within the culinary world.

Creative Direction Expertise

As founder of Cellarman Makes in London, Sam leads content production and creative direction for small-scale food and farming businesses. His expertise helps these enterprises craft compelling narratives and showcase their unique offerings effectively.

Podcasting and Education

Sam is a seasoned podcaster and educator specializing in cheese and dairy. His podcasts delve into untold tales within the dairy industry, sharing insights and stories that educate and entertain listeners passionate about food culture.

Culinary Passion

With a deep love for the rich tapestry of food and farming, Sam celebrates artisans who transform raw ingredients into culinary marvels. His passion shines through in his work, inspiring others to appreciate the craftsmanship behind artisanal food production.

Cheese Industry Experience

Sam's background includes serving as Head of Cheese at Pick and Cheese/The Cheese Bar and roles with Buchanans Cheesemonger. These experiences provide him with a comprehensive understanding of cheese and dairy, enhancing his ability to support and elevate artisanal producers.