Lighthouse

The Academy of Cheese wasn't just about cheese, it was about creating a passionate community of cheese enthusiasts. However, fostering a strong community and delivering engaging learning experiences presented a challenge. That's where digital solutions from Lighthouse came in, transforming The Academy of Cheese into a thriving online hub for cheese lovers. Find out more here: https://lighthouseuk.net/solutions/

Building a Cheese-Loving Community:
Online Academy Platform: The Academy of Cheese implemented a user-friendly online academy platform. This allowed them to offer a diverse range of cheese courses, from beginner-friendly "Cheese 101" to advanced "Pairing Perfection" workshops. This variety catered to all levels of cheese knowledge and interests.

Membership Management with a Personal Touch:
CRM for Streamlined Interactions: To manage their growing membership base efficiently, The Academy of Cheese implemented a Membership CRM system with Lighthouse. This streamlined communication, allowing for personalised emails, targeted promotions, and automated renewal reminders. Members received information relevant to their interests and preferences, avoiding the dreaded "information overload."

By embracing digital solutions, The Academy of Cheese successfully built a thriving online cheese community. The online academy provided engaging learning experiences, while forums and discussion boards fostered connections among cheese enthusiasts. A robust CRM ensured efficient member management and personalised communication. Ultimately, these digital solutions empowered The Academy of Cheese to transform their passion project into a successful online community where cheese lovers could learn, connect, and celebrate their love for all things cheese.